Short, snappy, fun — our latest motion graphics project. It’s an intro piece for clips in a series of video interviews DRUM! Magazine conducted with visiting artists at the major National Association of Music Merchants expo in southern California. Their theme: Play Better Faster. Our charter was to choose a riff from among 20 different percussion tracks by renowned West Coast drummer Wally Schnalle, and bring the logo to life. What’s the old adage — “sell the sizzle”? We found a sizzler.